Our Town

Jesus Maria, Mexico, which is located just two hours west of Leon, the leather capital of the western hemisphere, is now a thriving city and one of the epicenters of footwear production in the country thanks to Ricardo and his family.

Nestled in the region of Los Altos, one of the most striking features of Jesus Maria are its fields of rich, blue Agave, which were the inspiration behind our companies color scheme. Also, the local population of wolves, fauna native to the highlands, provided us with a clear choice for our logo; a playful wolf pup.

A unique tradition the city holds annually is a parade celebrating the previous year, and petitioning for the blessing over the next year. Due to the incredible mark, Ricardo and his family have left on the city, the parade actually starts at the family's factory and honors their impact on the community.